Oh Quaker!

I won't be before you guys long. But remember when I said I wasn't in a teachable mood in this recent climate. If you don't go read it HERE. The Quaker brand just solidified my feelings. I woke up Wednesday, June 17 to headlines like this one, "Aunt Jemima Brand to Change Name and Image Over ‘Racial Stereotype". I annoyingly said the b-word. I have no problem with the rebranding. I have a problem with why the reason why it being fone. I don't know if it's reported wrong or Quaker, the brand the owns Aunt Jemina is "playing in our face". It makes it seem like Quaker just learned about its own history with this brand. Here is where in Offline land I would let out the word, Child... For decades, Quaker has been trying to find a happy medium with the image of Aunt Jemina. I'm old enough to remember the last change in '89 when Aunt Jemina got a relaxer & roller set and dons some pearls on her neck. Quakers didn't just find out Aunt Jemina was based on the mammy stereotype.

I guess the word that is missing for me is "Finally". I don't guess. I know that's the word. I wish Quaker would come out and say,

"We tried for years to fix it. But Aunt Jemina can't stay as an emblem because it's racially wrong. She should have never existed. We are sorry."

But we, the public didn't get that. Oh Well!!!
And I know Mars is working on the Uncle Ben symbol. Nabisco will probably follow suit with Rastus (who's history is the worst) on the Cream of Wheat boxes. I want real apologetic statements. But as the old adage says, "You don't always get what you want".

Now, I want some Malt'o'Meal. LoL

As Always Talking to You in Adults Terms!