I would like to say Thank You to Blue Bell, Party City, and Old Navy for not being Walmart, today. I can admit I didn't have Juneteenth commemorative ice cream in Walmart freezers on my 2022 bingo card. If you are clueless about what I am speaking of go read the article HERE and come back.
On Twitter, I said I was hoping the red velvet & cheesecake flavored treat was a hoax. When I saw it before going to church service on Sunday, the pictures were from Reddit. Anybody can post to that platform. Walmart was silent until Monday evening. And well thanks to the apology, my hopes were dashed.
Dr. Opal Lee of Fort Worth, Texas, and others fought for Juneteenth to be made a Federal holiday so that others could celebrate and learn about when All Blacks in the United States received their freedom. It was not made into a holiday for corporate greed.
Many warned about this very thing on social media when Juneteenth became an observance. Because we see all kinds of MLK, Presidents, and Memorial Day sales & party flyers that bastardized them. Walmart should have "read the room" and done true research on how they could use the corporation to help observe this day. There are some pageants & parades that needed sponsors this year. Scholarships for black students always need funding & underwriters. The books on the shelves teaching about Juneteenth are needed. They should promote & advertise those items more. But no one, No One needs ice cream & paper streamers celebrating freedom.
I celebrate Juneteenth because I am fortunate to live in Texas and I always knew my freedom cost. Sadly, Walmart had to be embarrassed & humiliated to understand that they are not free to use a culture's story for monetary gain. Hope Target, Blue Bunny, Hallmark, and others see the example that was made. We are going to think differently on this New Day because money can Not be the Master.
As Always Talking to You in Adult Terms!




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